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Culture eats strategy for breakfast!

– Peter Drucker

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  • At goBRANDgo!, our culture is why we are successful. In order to put words to something as esoteric, we created this Culture Statement, which defines exactly who we are, what we believe, and how we work.
dig in!

We are in the business of creative, not just creatives playing business.

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  • consistently deliver a quality experience with impactful results
  • always looking for effective and efficient solutions – generate 2x impact in 1/2x time
  • on time and on budget with all things
  • goodly done is better than perfectly undone
big boys and girls

We are all big boys and big girls doing big boy and big girl jobs.

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  • freedom and flexibility to integrate personal/family/work however works best for you
  • connected but not tethered to do what you need to do, where you need to do it
  • the outcome is more important than the stake in the outcome
  • transparency and autonomy create alignment
what is right

What is right is not always easy, what is easy is not always right…we do what is right.

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  • proactive friction prevents passive destruction
  • feedback is to build up, not tear down – we review “game film” to be even awesomer
  • don’t ever miss deadlines but never cut corners to hit them
  • fail forward and use tuition dollars, but don’t repeat any courses
flying v

We operate like a flying-V – we take turns carrying the load but never a free-loader.

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  • don’t have to agree but do have to align
  • best and most valuable use of time — push-pull mentality
  • share, celebrate, and take pride in each other’s wins
  • the place to discover the best version of yourself
heroes & sidekicks

We are always heroes and sidekicks…never victims.

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  • high horsepower engines with good gas mileage that have a burning desire to run – have to run…not just can run
  • create solutions not excuses
  • our intentions are always good
  • life is a choose your own adventure and we choose to own our story
enjoy the jouney

Life is too short - enjoy the journey.

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  • fun is required – we laugh often…every day
  • no jerks allowed
  • fulfillment comes from the freedom to chase curiosities
  • we have much love for each other
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