3 Reasons Your Company Should Be Using Instagram

3 Reasons Your Company Should Be Using Instagram

Instagram_Icon_MediumInstagram, the wildly popular photo-sharing app, boasts 100 million monthly active users, 40 million photos per day, 8,500 likes per second, and 1,000 comments per second.

Instagram is a fast, beautiful, and fun way to share your life with friends through a series of pictures. It’s also a fast, beautiful, and fun way to share your brand with fans through a series of pictures.

Still not convinced? Here are 3 reasons your company should be using Instagram.

Instagram 3.5 - FeedIt’s a continuous billboard for your company.
Instagram is a steady stream of pictures. Why not get imagery from your company into that stream? Brands like Intel, Virgin America, Target, Taco Bell, American Express, Macy’s, and Red Bull are all leveraging Instagram to support their brand. Since Instagram, at it’s heart, is social media, your company can also interact with your ideal clients, fans, and users.

It’s another small slice of your overall brand pie.
Your brand can be promoted by a vast combination of tools. Everything from your words, to websites, social media, printed material, and even other people’s words. Another way to promote your brand is through pictures. Thanks to Instagram’s filters, you can transform your images with a look and feel that matches or accentuates your brand. Available for iOS and Android, it’s also easy to share your Instagram posts with Facebook, Twitter, Tumblr, Flickr and Foursquare.

Instagram 3.5 - CameraPeople don’t read.
Really, I don’t know why you’ve read this far. Pictures are, indeed, worth a thousand words. Post some snazzy pictures of your product. Demonstrate how you provide great service. Got a fun, candid shot of an employee doing something ridiculous or helpful? Post it! Show the human side of your company and watch your brand become full of life rather than lifeless.

Want to find out more? Check out Instagram’s blog on Instagram for Business. And see 21 Stunning Examples of Businesses Using Instagram.

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