3 Things Promotional Products Can Do That Give-Aways Can't
“We tried using promotional products a couple of times, but I don’t think they really worked. The stuff looked really good though.”
Have you ever said or even thought this before? If so, you really should have substituted the words “promotional products” for “give-aways” because that is really what you were working with.
There is a common misconception that a give-away and a promotional product are one and the same; also sometimes referred to as schwag, chotsky, or even trinkets & trash. Well, in most cases, from most vendors this may be correct. Only the best suppliers, with your best interest at heart, will make a distinction between throw-aways and promotional items…and believe me there is a huuuuge difference.
Any company can take your order, slap your logo on an item, and have it delivered to your door within 2 or 3 weeks, and you think “wow, that company had good service, good turn around time, and the product was pretty nice” and that may all be true…but the more important question is did they sell you short? In my experience in the market, the answer is almost definitely yes.
The true value in a marketing partner is how much they help you succeed. In this case, the distinction between a home run campaign that brings in a bunch of revenue and a mediocre attempt that ends with a box of stuff sitting in the corner of your office, is decided long before you sign that purchase order. The difference is made up front when your supplier takes the time to learn about you and your company’s goals and aspirations for the campaign, and then uses that information to craft a well though out, effective strategy that includes promotional items.
1) Do you want to increase the number of times your current clients purchase or increase their order amount?
2) Do you want to increase the number of referrals you receive from you current clients?
3) Do you want to bring in new customers?
All of these things and more are done every day with promotional items, but only if you work with a marketing partner that has the foresight and strategic approach to make them do just that.
If you are tired of wasting your hard earned money on “give-aways” that don’t go to work for you, call or email us today and we can schedule a no cost, no commitment consultation to see what goals of yours can be accomplished with the strategic use of promotional items.Derek Weber derek@goBRANDgo.com www.goBRANDgo.com 314.754.8712