Knowledge Center

Browse our collection of thought leadership, case studies, news, and featured projects.

Building Strong Company Culture in Manufacturing

The word “culture” gets thrown around a lot—it comes up in HR meetings, on job listings, and some episodes of The Office. But what does it mean for manufacturing? Cultivating good company...

Social Media Strategy for Industrial Manufacturing

Social Media Strategy for Industrial Manufacturing The world of social media can feel intimidating since it seems like there’s a new platform to learn every week. Just when we were all getting...

Optimizing Your Careers Page for Recruitment in Manufacturing

Recruitment is more competitive than ever amid the pandemic and Great Resignation era, and any company wanting to gain a competitive edge and attract today’s top industry talent needs robust hiring...

Setting Up for Success at Trade Shows and Career Fairs

If you’ve worked in manufacturing and distribution for any amount of time, you’ve probably attended or participated in a trade show or career fair. One aspect of marketing that companies often...

What You Need to Know About Price Increases

How to Increase Your Prices Without Alienating Your Customers   Whether you’re buying a car or a burrito, the prices of goods are rising as demand outpaces supply. Industrial companies...

Recruitment & Hiring in Manufacturing: 3 Simple Ways to Do It Better

The pandemic has rocked the labor market in all sectors, hitting manufacturing and distribution businesses especially hard. With the amount of open positions outpacing the number of qualified and...

5 Takeaways from NYC Advertising Week 2021

There are a lot of things that can’t happen in a “New York Minute.” In fact, AdvertisingWeek organizers have spent more than a minute dreaming about their first in-person event since Fall...

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