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Typical Advertising Agency
goBRANDgo!
Create for awards and recognition because that’s how new business is acquired
Create for results and a great customer experience because that’s how we drive great referrals
Largest client makes up 50%+ of revenue
Largest client is less than 10% of revenue
Creatives who are playing business
We are in the business of creative
Think process gets in the way of creative
Structured process gives the space and constraints to use creative effectively
Compelled to say “yes” to everything a client asks for in fear of losing them
Say “no” very often to deliver what our clients need not just what they think they want
Billable hours is the trading currency
Retainers and project work to deliver the expected results without excuses
Hire up and fire down when adding or losing a client
Methodically grow in a stairstep fashion to ensure HR decisions are not driven by clients
The focus of biz dev is to add a well-known logo to the client roster
You’ve probably never heard of any of our clients but they are fantastic companies and people who we get to make a real difference for
Direction and details of the business are on a need-to-know basis
Financials are reported weekly, goals realigned monthly, and long term vision worked towards in quarterly retreats
Think ping pong tables, kegerators, and open floor plans are culture
Every action each of us make is either reinforcing or remolding our culture of autonomy, fun, and high performance
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