Knowledge Center

Browse our collection of thought leadership, case studies, news, and featured projects.

Building Strong Company Culture in Manufacturing

The word “culture” gets thrown around a lot—it comes up in HR meetings, on job listings, and some episodes of The Office. But what does it mean for manufacturing? Cultivating good company...

4 Questions to Ask When Choosing a Website Partner

Hiring a team to build a website is a big expense. We’ve found that most customers approach website updates with a less than enthusiastic “I guess we have to do this”—and understandably so!...

Social Media Strategy for Industrial Manufacturing

Social Media Strategy for Industrial Manufacturing The world of social media can feel intimidating since it seems like there’s a new platform to learn every week. Just when we were all getting...

Optimizing Your Careers Page for Recruitment in Manufacturing

Recruitment is more competitive than ever amid the pandemic and Great Resignation era, and any company wanting to gain a competitive edge and attract today’s top industry talent needs robust hiring...

Setting Up for Success at Trade Shows and Career Fairs

If you’ve worked in manufacturing and distribution for any amount of time, you’ve probably attended or participated in a trade show or career fair. One aspect of marketing that companies often...

What You Need to Know About Price Increases

How to Increase Your Prices Without Alienating Your Customers   Whether you’re buying a car or a burrito, the prices of goods are rising as demand outpaces supply. Industrial companies...

Why We Love Manufacturing & Distribution

We’ve always been geeks for facts. All we need to stave off boredom is an internet connection and Wikipedia.    We’ve also always wanted to do work that matters. Whether it matters...

Who Needs Marketing in Manufacturing Anyway?

Many manufacturing businesses start out similarly: a founder with technical expertise and passion striving to do what they love for more people starts making widgets in their garage. A successful...

What should your manufacturing company’s website do?

Just because you don’t sell products online doesn’t mean you don’t sell online. Many companies in the manufacturing sector have been slow to embrace the digital revolution because the way...

News: Our COVID-19 Response…and How We Can Help You

With COVID-19 continuing to cause disruption in our world, we're taking action at goBRANDgo! to protect the health and safety of our clients, go!-mates, and partners.    Starting on...

Who’s Your Middle Man: HOLT Electrical Supply’s New Look

We kicked off a strategy relationship with our partners at HOLT Electrical Supply in 2019, and since then, the go!-team has been pretty busy. We’ve been getting our research on, talking to their...

Get Your Manufacturing Business “Tour Ready”

If someone from the general public (or a key prospect) walked through your manufacturing facility, would they say “Oh cool!” or “Oh my!”? Many companies are missing out on opportunities to...

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