Deliverable: Campaign

Our Work

Cope Material Selector Tool

We took hundreds of plastic materials and organized them according to specifications in an electronic database for this plastics fabricator and distributor, which allowed us to build an online material selection tool that gives website visitors the ability to select the range of products that fits the criteria of their project. This tool not only provided convenience for customers, but also generated lead flow for the sales team and automated many of the questions they would normally have to ask over the phone. The material selection tool saves time, drives sales, and provides a valuable resource for the company and its customers.

Our Work

Shapiro Metals

Evolving from a scrap metal recycling company to a total sustainability solutions partner is quite a journey. We partnered with Shapiro to help them elevate the brand and communicate the transparency and partnership that is the heartbeat of the organization. Using bold visual motifs and customer-centric, forward looking language, we helped to differentiate the divisions of Shapiro to serve unique markets and better communicate each one’s value proposition in digital and traditional marketing efforts.

Objective

To set the stage for the company’s transition from scrap metal recycler to sustainability leader

Our Work

National Shunt

NSSL has been leading the yard management industry since its founding by a family of former shunt drivers in the late 1980s. The company’s “roll up your sleeves” culture fueled its growth from local shunting provider to international logistics leader. We worked with the NSSL team to update the company’s branding and website to reflect its dedication to people, technology, and results. The company’s new tagline, Every Move Counts, has inspired NSSL team members at all levels to amplify their impact and provide service that’s unrivaled in their industry.

Objective

To reveal the dedication that NSSL has to driving results for its customers through operational excellence in yard management while showcasing its dedication to its people