Does your marketing cost or make you $?

Does your marketing cost or make you $?

Whether intentionally or haphazardly, every company spends money on marketing.  The underlying question: “Is the money you spend an investment or a cost?” The right marketing strategy should act like a solid investment, paying you high returns for the capital you invest.  Most companies, however, use a shotgun approach; spending money here and there on what they “think” is right in the short term.  This unclear strategy opens gaps where your revenue slips through the cracks unclaimed.  A targeted marketing strategy ensures that you are in front of the right customer, with the right message, at the right time, which guarantees increased revenue and profits.

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