How Inconsistent Cash Flow Will Drown You

How Inconsistent Cash Flow Will Drown You

We’ve all heard the saying “Revenue is for vanity, profit is for sanity, but cash is king” and really cash is 100% about cash flow.  It doesn’t really matter how much you invoice if your bills come due before you get cash from your customers. A lack of consistent, predictable cash flow is the achilles heel of all entrepreneurs and the most common reason businesses close their doors.

Watch this Whiteboard Wisdom to see how Derek Weber draws parallels of cash flow to oceanography and specifically surfing and boating.  You’ll see how and why inconsistent cash flow, while extremely exciting at times, will almost inevitably lead to disaster and your demise.

Check out the full collection of Whiteboard Wisdoms.  A new lesson added every week.

Biz Ecosystem: 0:20

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