Integrate Your Approach
An integrated targeted marketing approach guarantees top of mind awareness for your customer or prospect at the time they are ready to buy. Many companies reach out to prospects and customers once (often times when they aren’t ready to buy), but don’t stay in touch or develop a relationship with their prospects and customers after the initial campaign. Marketing across multiple mediums, with consistent messaging, guarantees that when your prospect or customer is ready to buy, that you are the first company or person they contact!
Integrated targeted marketing strategies reach customers through multiple marketing tactics, on a timed schedule, and with consistent messaging. This approach guarantees constant awareness of your product, message, and unique selling proposition. Your future customers are just as busy as you. They do not have time to remember specifically what you do or how you do it. It’s your job to make sure that you stay in touch and are ready to help them when they need it. (Which often times is yesterday) Most people do not buy until after they realize that what they are buying is desperately needed. This means that the first company to reach them when they are in need generally wins. If you have an integrated marketing approach you can ensure that you are there and build a relationship with that prospect over time, guaranteeing the sale when they are ready.