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Job Opportunities

Content Writer

Job Description
We’re seeking a sharp-minded, strategic, and highly accountable communicator with a minimum of at least 3 years of relevant experience to join the goBRANDgo! content team. If you’re a thinker, an idea generator, and a wordsmith, please continue reading. We like to refer to our content writers as the “bridge between strategy and creative” because of how critical their role is to goBRANDgo! and the success of our clients.

 

goBRANDgo! produces and distributes a wide variety of content, including technical writing, blog posts, press releases, social media content, white papers, data sheets, email newsletters, brand content, PowerPoint presentations, web content, and more for our clients focused in the manufacturing and distribution sectors. 

 

You can also operate in a conceptual level, in the collaboration and ideation of campaign concepts and brand strategies, as well as the tactical level, in the execution of web copy, brochures, etc. You can communicate effectively and professionally with clients, with your teammates, and with an audience. You have flawless grammar, spelling, and punctuation skills.

 

Expectations

  • Translate marketing strategies into tangible creative
  • Research and craft compelling long-from and short-form copy
  • Work in print, online, and multimedia formats
  • Write for clients in a variety of industries, with various voice and tone
  • Manage multiple assignments within deadlines while maintaining consistent quality
  • Meet the creative standards of the agency
  • Respect the budget and scope of projects
  • Shepherd client feedback and regulatory comments through creative
  • Be an expert on the subject matter and audiences within your portfolio of brands
  • Collaborate with strategists, art directors, and digital experts to create content and campaigns that meet client objectives
  • Guide conversations with internal teams and clients through active questioning with care
  • Lead stakeholders and client customers interviews, capture notes, and summarize key ideas
  • Maintain current knowledge of trending B2B marketing and content activities, best practices, and events (i.e., approaches, popular executions, seminars, workshops, etc.)
  • Awareness of B2B lead generation best practices and technology
  • Experience/willing to learn search engine optimization (SEO) and/or search engine marketing (SEM) fields (on-site, local and link-building)

 

Qualifications

  • Curious and eager to learn highly specialized and technical areas of manufacturing 
  • Understanding of distribution business models a plus
  • High attention to detail
  • Excellent written and verbal skills
  • Strong presentation and persuasion skills
  • Enjoyment of writing, marketing, and advertising
  • Have high standards for yourself and others
  • Excellent brainstorming and lateral thinking abilities
  • Self-sufficient and organized
  • Comfortable receiving and giving constructive feedback
  • 3 years minimum writing experience
  • Bachelors in communication or related field of study
  • Ability to work independently
  • Aptitude for quickly building an understanding of complex technical concepts
  • Motivated, self-starting, and eager to learn
  • Logical grasp of both B2C and B2B marketing best practices
  • Proficient with Google Suite, MS Office and Adobe Acrobat 

 

Responsibilities

  • Develop core website, product page, and landing page copy
  • Develop blog posts, news articles, case studies, white papers and ebooks
  • Conduct interviews to develop case studies and get information and insight from subject matter experts 
  • Create social media posts in collaboration with designers
  • Create concepts, promotions, and campaign copy and headlines
  • Create, maintain and execute content calendars for variety of clients
  • Proofreading and editing
  • Drive client aspirations to fruition with your knowledge of industry and digital trends
  • Contribute ideas for content and campaigns
  • Conduct basic research to supplement your knowledge of our clients and their categories
  • Working closely with the goBRANDgo! strategy team to drive strategy, interpreting reports to advise clients and help them make informed decisions

 

Travel Expectations

Minimal with the exception of industry conferences and possibly key client meetings / presentations. Likely less than four times per year.

 

goBRANDgo! Perks of the Job

 

The “Hard” Stuff…

  • A competitive salary and 401(k) with employer match
  • Medical, dental, vision, maternity/paternity leave, and long/short disability insurance
  • Unlimited paid time off, flex-time, and remote work after 6 months of employment
  • Yearly ongoing education stipend to take courses or attend industry conferences

 

The “Soft” Stuff…

  • An environment where each person has a voice and is encouraged to use it
  • A team of really cool people who truly love their work 
  • A culture of mutual celebration and recognition
  • A place to do the best work of your life and evolve and grow you and your role into the best-er possible versions

**How to Apply – IMPORTANT**

  • Click HERE to take our survey
  • Select “Content Writer”
  • Select your language
  • Click “Submit”
  • Complete Short Survey
  • Upload resume & cover letter