The challenge presented here was creating a name and logo mark that encompassed what this new product offering was all about as well as incorporating Cognetio with the already established brands of MSMF and Sonus to maintain a consistent look across all the whole suite. This was no small task and many team members put their heads together to create the whole story behind Cognetio. When you launch a new product or service, be sure to brand it right, out of the gate. You only get one chance for a first impression. Make sure that first impression sells and make sure it’s solid.