MSMF developed a new product offering and wanted to offer it to other financial representatives.
This new product allowed financial reps to get access to robust planning tools and investments previously not available to financial reps.
A name was developed, along with a logo, messaging, and marketing collateral.
The challenge presented here was creating a name and logo mark that encompassed what this new product offering was all about as well as incorporating Cognetio with the already established brands of MSMF and Sonus to maintain a consistent look across all the whole suite. This was no small task and many team members put their heads together to create the whole story behind Cognetio. When you launch a new product or service, be sure to brand it right, out of the gate. You only get one chance for a first impression. Make sure that first impression sells and make sure it’s solid.