Our Work

Paulo leads the commercial thermal processing industry with its datagineering approach — a term we coined that communicates blending the best people, systems, and equipment to produce the most accurate, repeatable results in heat treatment, brazing, and metal finishing. To convey Paulo’s precision and engineering prowess, we created custom schematic illustrations as a visual element along with custom iconography. We modernized the visual system by replacing the brand’s previous beige with white and introducing blue as a strategic tertiary color while keeping the red that has been a part of the brand’s legacy since 1943.

Objective

To communicate how Paulo’s superiority in repeatability and results solves problems for advanced manufacturers in the world’s most highly regulated industries