Revamping for Results: goBRANDgo! Website Redesign
A recent project that has been very exciting for the team at goBRANDgo! just so happens to be one we completed for ourselves! Our team took on the agency as a client internally to work on a complete website redesign for gBg!. Giving our website a facelift was something that had been in discussion for almost 2 years and as of last year the process began.
There were a lot of goals and reasoning for this project. The first and most acknowledged was how outdated our old website was, it was no longer reflecting who we were as a company and team. We wanted to showcase who we are as a company and who we’re becoming with minimal version of the site. Another outdated piece was the language. New processes and ways of campaigning were both not included or in alignment with what is discussed in the sales process.
The largest feature added to the new website was centered around the ‘Our Work’ page which includes content on completed client projects. We wanted to clear old content and include more up to date work and work samples. The main purpose was to support our sales team by creating a more streamlined showcase where they could easily create a link and send it to potential leads. The other intention was to close the gap for clients who were struggling to understand exactly what we do.
Other unique and notable changes on the site include the design. Users will notice shapes that are building blocks which move and change as they navigate throughout the site. These shapes were inspired by the philosophy behind the Rube Goldberg machine, ‘nothing works individually, everything works together’. The movement with these shapes is meant to feel energetic and a constant change, just like our team. The bright and modern colors on the site are also meant to reflect our youthful team. These intentions are parallel with the goal in mind to get our site to match our personality.
From a technical perspective the website was built on the most modern and current way of building WordPress sites. Things are much more modular and block based which allows for flexibility to create new things. There are custom cursers that help with navigation that both moves and changes color for the user throughout the site.
Our team is currently working on phase two of the website redesign. In this next phase there is a lot of heavy focus on thought leadership and what changes can be made based on user experience. The goal is to also continue to build on how the website can be used as a great sales tool in many different ways. These can include the potential, not only the use for leads, but also check ups with current clients.