Our Work

Sodick is a manufacturer specializing in EDM machines and linear motor driven EDMs. EDMs, also known as electrical discharge machining systems, have razor sharp edges which cut through metal and other materials to produce complex curves. Sodick customers use these machines in the production of dies, molds and other practices that cannot be completed by typical machines. 

As an industry leader since being founded in 1976, Sodick has manufactured over 60,000 EDM machines and over 45,000 Linear Motor Driven EDMs. The company is driven to create the highest quality in sales, services and production. In wanting to be the best and serve the best to their customers, Sodick thought it was time for a rebrand. 

 The Sodick U.S. division had identified a need to amplify their market messaging and visuals. They were concerned that at the time, their brand wasn’t being reflected precisely in the EDM space. Other than increasing brand awareness, Sodick also wanted to develop a new marketing strategy to support new product developments. One of the largest challenges Sodick wanted to overcome was a complete website redesign that would align with the new branding. Their website wasn’t providing a user experience that reflected the brand’s character and growth due to a lack of categorization and representation. 

After much communication and collaboration our team was ready to tackle this rebrand. The Sodick client team first began with focusing on curating new messaging that would incorporate more emotion and provide answers and education to the challenges and questions that Sodick customers wouldn’t have to ask. It also wouldn’t be a rebrand without designing a new brand identity, would it?

As customers will see on the new website, social content and print pieces, our team dedicated a new color strategy and typography. The goal of this new identity is to give off an elegant yet simplistic feel. In correlation with the new typography and color scheme we wanted to ensure the direction of photography was parallel. In doing so customers will see that the photography showcasing the machines is done so in a detail oriented way with a modern and new age vibe. 

The website redesign was undoubtedly one of the largest pieces of this project with Sodick. The top priorities when it came to creating the website were the user’s experience and keeping purchasing decisions at the customer’s top of mind. In doing so our team updated the user experience using analytics and internal goals to customize the structure of the site to work as another arm of the sales team. We also updated the UI to reflect the updated branding and digital appearance. 

With user experience at the core of the strategy, our team also added a customer portal with training videos to the site. These videos are easy to use and provide extended value to customers and employees to seek out in depth information on specific Sodick machines. The team also added advanced categorization and tagging to ensure that the right type of content was being served to the relevance of the customer’s needs. 

One of the final pieces of the project was finally launching the rebrand at IMTS. IMTS is the International Manufacturing Technology Show held every other year in Chicago. With it being the largest and longest run industry trade show, our team couldn’t think of a better opportunity to launch. We worked on curating the pre, during and post show strategy. The main goal was to not only showcase Sodick’s new branding, print pieces and machines but to do so in an inviting atmosphere. 

While we couldn’t all be there for the brand’s official launch at IMTS we encourage you to check out the newly launched Sodick website!