Innovation
When a system is truly efficient, every step in its process is mission-critical to the achievement of its objectives. We have constructed our process carefully, so every step along the way advances our relationship, understanding, and initiatives closer toward your ideal outcome. We believe that clear expectations are the foundation of every successful partnership.
It’s time to hire a marketing company, but you need to make sure they are a good fit for your business. You need strategies and people that work the way you work, understand your vision, and are good at executing. We developed our process to help you determine whether we would be a good fit for your needs. If not, that’s okay, and we’ll introduce you to a trusted partner of ours who is better suited to your needs. If we are, we walk through the process and then have a lot of fun executing on your vision together.
Let’s make sure that our values align. We like to meet at your office and tour your space, meet your people, and gain a full understanding of your business and what you are trying to accomplish.
We take the information gathered from our Fact Finding, and brainstorm ideas on how to move your business toward your ideal outcome. Then, we invite you down to our office to discuss. If we don’t understand your business, or you don’t like our ideas, then that’s a good indication we may not be the best fit… If you do like our ideas, we’ll build a complete strategy and show you our plans before we ever agree to terms or money.
Our proposals are written in basic language and clearly show the steps we will be taking to help your company reach its goals. Our costs are divided by the number of months required to complete our planned projects, and that’s what you pay each month. Strategy clients agree to 12 or 24 month agreements where we outline a long term relationship, but also have a 30 day “out” clause for either of us if it’s not working.
If you want to market, you have to have a platform to market from. This involves understanding your message, your target market, and your competitors’ strategies. The brand platform process builds the essential components of any marketing campaign.
Your business has a core message. It’s hidden in the 10 different answers we’d get from 10 people in your business if we asked them what makes you unique or what separates you from your competition. Our brand messaging exercise gets to the heart of what you do, how you uniquely do it, and most importantly, why you do it. The brand message forms the foundation for the launch of your marketing process.
During this process, we identify and interview (after your introduction) 30 or so ideal clients you’d like to replicate. We ask them questions about how they found out about you, why they do business with you, and what makes you unique. This gives us words directly from your clients to use in marketing to attract more of your ideal clients.
When you go to market, you need a unique message. We employ a corporate researcher who pulls an amazing amount of data on you, your top three competitors, and your industry as a whole. This helps us to analyze how to make you stand out and ensure we aren’t going to market with a “me too” message or strategy that will get lost in the noise.
Understanding what customers experience with your company from the prospect phase through to the loyal client phase helps to set priorities of which steps of your sales process we need to work on first. We map out all of your company’s interactions with your prospects and customers, and upon that, build a system that drives referrals and positive engagement with your company.
Do you have 15 different sized logos and colors that all don’t match? We’ll clean all that up along with any social media profiles, business cards, letterhead, email signatures, etc. to project a coherent look for your brand.
Your website should be both a great tool for both marketing (driving and converting prospects) and your business (integrating tightly with operations). Prospects often use your website to not only find you but to also verify and validate what they have heard about you. It is vitally important for your website to be an accurate, consistent representation of who you are.
Unlike many creative marketing firms who build websites “behind the black curtain”, we take a very methodical, transparent approach to ensure we stay tightly aligned with your website goals and launch on-time, on-budget.
We map out the different personas of the users who are going to interact with your site and establish the path we want them to take, to increase the odds of conversion.
Don’t stress about the content. We have several professional copywriters, and we’ll match you with the right expert for the job. After we help you determine your voice and tone, we do several rounds of editing and proofreading before you get to review. Once approved, we’ll also take care of entering all of your content into your site.
Wireframes are black and white representations of your site to show the infrastructure, or “bones”, of your website so you can see how it will be laid out. Then full color clickable prototype designs will allow you to actually interact with the designs in a similar fashion to how the website will actually be used.
Our websites are beautiful inside and out. Our code is written according to the latest industry standards, and built on the most widely used website content management system on the planet: Wordpress. Our developers spend as much time on the backend of your website customizing it so that it’s super easy for you and your employees to update and manage, as they do coding the front end to engage users.
We have a very strict process for taking websites live that ensures multiple quality control checks are done, and you and your customers don’t experience any down time. We put your site through a 300+ point QC checklist to ensure it is launched into the cyber world as close to perfect as possible.
You pay consultants to tell you what you need to do. You pay goBRANDgo! to discuss what needs to be done and then IMPLEMENT it. We don’t give you homework – we call the people who need to be called, write the stuff that needs to be written, design the things that need to be designed (without an upcharge if you are a strategy client), and just GSD- GET STUFF DONE! We don’t just direct, we execute.
Without good execution, ideas are worthless. We are a firm that focuses on executing, and we do it very well.
Google provides an in depth suite of tracking tools, but it’s a lot of information to digest. We cut through the clutter and provide a dashboard that shows conversions from your website. We also use various phone, web, and CRM tracking tools to paint a clear picture of how your marketing is working.
Utilizing a suite of tools, you will have a weekly report sent to you that captures all social media and online tracking tools that have been set up as part of your marketing. These dashboards provide indicators for the state of marketing.
It’s time to hire a marketing company, but you need to make sure they are a good fit for your business. You need strategies and people that work the way you work, understand your vision, and are good at executing. We developed our process to help you determine whether we would be a good fit for your needs. If not, that’s okay, and we’ll introduce you to a trusted partner of ours who is better suited to your needs. If we are, we walk through the process and then have a lot of fun executing on your vision together.
Let’s make sure that our values align. We like to meet at your office and tour your space, meet your people, and gain a full understanding of your business and what you are trying to accomplish.
We take the information gathered from our Fact Finding, and brainstorm ideas on how to move your business toward your ideal outcome. Then, we invite you down to our office to discuss. If we don’t understand your business, or you don’t like our ideas, then that’s a good indication we may not be the best fit… If you do like our ideas, we’ll build a complete strategy and show you our plans before we ever agree to terms or money.
Our proposals are written in basic language and clearly show the steps we will be taking to help your company reach its goals. Our costs are divided by the number of months required to complete our planned projects, and that’s what you pay each month. Strategy clients agree to 12 or 24 month agreements where we outline a long term relationship, but also have a 30 day “out” clause for either of us if it’s not working.
If you want to market, you have to have a platform to market from. This involves understanding your message, your target market, and your competitors’ strategies. The brand platform process builds the essential components of any marketing campaign.
Your business has a core message. It’s hidden in the 10 different answers we’d get from 10 people in your business if we asked them what makes you unique or what separates you from your competition. Our brand messaging exercise gets to the heart of what you do, how you uniquely do it, and most importantly, why you do it. The brand message forms the foundation for the launch of your marketing process.
During this process, we identify and interview (after your introduction) 30 or so ideal clients you’d like to replicate. We ask them questions about how they found out about you, why they do business with you, and what makes you unique. This gives us words directly from your clients to use in marketing to attract more of your ideal clients.
When you go to market, you need a unique message. We employ a corporate researcher who pulls an amazing amount of data on you, your top three competitors, and your industry as a whole. This helps us to analyze how to make you stand out and ensure we aren’t going to market with a “me too” message or strategy that will get lost in the noise.
Understanding what customers experience with your company from the prospect phase through to the loyal client phase helps to set priorities of which steps of your sales process we need to work on first. We map out all of your company’s interactions with your prospects and customers, and upon that, build a system that drives referrals and positive engagement with your company.
Do you have 15 different sized logos and colors that all don’t match? We’ll clean all that up along with any social media profiles, business cards, letterhead, email signatures, etc. to project a coherent look for your brand.
Your website should be both a great tool for both marketing (driving and converting prospects) and your business (integrating tightly with operations). Prospects often use your website to not only find you but to also verify and validate what they have heard about you. It is vitally important for your website to be an accurate, consistent representation of who you are.
Unlike many creative marketing firms who build websites “behind the black curtain”, we take a very methodical, transparent approach to ensure we stay tightly aligned with your website goals and launch on-time, on-budget.
We map out the different personas of the users who are going to interact with your site and establish the path we want them to take, to increase the odds of conversion.
Don’t stress about the content. We have several professional copywriters, and we’ll match you with the right expert for the job. After we help you determine your voice and tone, we do several rounds of editing and proofreading before you get to review. Once approved, we’ll also take care of entering all of your content into your site.
Wireframes are black and white representations of your site to show the infrastructure, or “bones”, of your website so you can see how it will be laid out. Then full color clickable prototype designs will allow you to actually interact with the designs in a similar fashion to how the website will actually be used.
Our websites are beautiful inside and out. Our code is written according to the latest industry standards, and built on the most widely used website content management system on the planet: Wordpress. Our developers spend as much time on the backend of your website customizing it so that it’s super easy for you and your employees to update and manage, as they do coding the front end to engage users.
We have a very strict process for taking websites live that ensures multiple quality control checks are done, and you and your customers don’t experience any down time. We put your site through a 300+ point QC checklist to ensure it is launched into the cyber world as close to perfect as possible.
You pay consultants to tell you what you need to do. You pay goBRANDgo! to discuss what needs to be done and then IMPLEMENT it. We don’t give you homework – we call the people who need to be called, write the stuff that needs to be written, design the things that need to be designed (without an upcharge if you are a strategy client), and just GSD- GET STUFF DONE! We don’t just direct, we execute.
Without good execution, ideas are worthless. We are a firm that focuses on executing, and we do it very well.
Google provides an in depth suite of tracking tools, but it’s a lot of information to digest. We cut through the clutter and provide a dashboard that shows conversions from your website. We also use various phone, web, and CRM tracking tools to paint a clear picture of how your marketing is working.
Utilizing a suite of tools, you will have a weekly report sent to you that captures all social media and online tracking tools that have been set up as part of your marketing. These dashboards provide indicators for the state of marketing.
Courageously Communicating with Honesty and Transparency