Social Media Party
There are two things that my clients always want to know about social media:
- How is this actually making me money?
- There are so many different social medias! How can I tell them apart?
Two totally understandable questions; both with very creative answers.
I pinky-promise I’ll divulge the secrets of how the internet can make you a billionaire in the future, but for now, let’s focus on the ins and outs of the plethora of social media sites floating around on the interwebs.
Perhaps it would help to imagine the world wide social web like an internet party where each of the attendees are real people. Thank goodness for the shareable nature of video, because Cracked.com has already done all of the leg work for us with their snappy production “Internet Party: Why Nobody Gets Anything Done On The Web.”
So what are the practical nuggets of knowledge that come from this video parody?
If you are still using Internet Explorer consider an upgrade. Firefox and Chrome are your VIP passes to the internet and all of its majestic beauty.
Facebook is always changing its user interface and doesn’t care what you think about its new look. After all, you’ll get used to it eventually. The good news? No matter what Facebook looks like on the outside, it’s a stellar networking tool on the inside (where it counts).
WebMD is not a reliable resource for diagnosing whatever ails you.
Google is trying desperately to do all the things on the internet, but all we really want it to do is be a search engine. Poor Google. Don’t feel too bad though, Google has its pet YouTube to keep it company. That and 720,341,564 GMail users.
Bing is well intentioned and user friendly. Now if we could just get it to search like Google without being Google.
Know Your Meme will forever be your number one resource for understanding why the funny things you find on the internet are funny. Are all your friends laughing at a picture of a bunny with a pancake on its head? Not sure why? Now you know: http://knowyourmeme.com/memes/pancake-bunny
Buzzfeed fancies itself a snapshot of the viral web in real time. Realistically, the generation propelling content into the viral-sphere are our beloved Millennials. Who, honestly, are just looking for a warm place to celebrate the rich and glorious content that came out of the 90s and early 2000s (See Boy Meets World).
Tumblr. is a microblogging platform. Apparently microblogging does not lend itself well to original content, but equally apparent is the fact that original content isn’t what internet users are craving. Yahoo just bought Tumblr for 1.1 billion dollars, so they must be doing something right (and that is how you make billions of dollars using social media. I promised didn’t I?).
Who is that that Reddit is closing the blinds on? That’s Digg. What’s Digg? The original Reddit, where users could vote news content up and down based on their personal opinion. Unfortunately, Digg is old news. Down vote. Still wondering about Digg? Just stop by LinkedIn. They picked up a set of Digg patents when the site was put to pasture in 2012.
There are tons more stereotypes hiding in the 301 seconds that make up this social media commentary (Instagram as the web-hub for sepia tone food pics, Reddit as the Atheist-puppy-enthusiast-photoshop-n00b mecca). If you’ve made it this far and are still wondering, “What was that joke at 1.41 all about?!?!?!” Just ask! I’ll Bing it and get back to you in two shakes of a lamb’s tail.