Creation of an effective Direct Mail Piece promoting Savile Row’s 2016 Spring Trunk Show
To increase awareness and attendance for the Spring Trunk Show
Creating a unique design that catches the eye, gives event information and helps create awareness of the Spring Trunk Show. We also used this opportunity to partner with a local charity to donate used clothing.
We created two campaigns: One being sent to our customer list and the other being sent to a cold list of specific areas that consisted of our target market demographics. By using trackable contact information on the mailer, we were able to measure the response rate and also see real time results. We partnered with the Urban League of Metropolitan St. Louis and asked attendees of the trunk show to donate their gently used suits, sport coats and trousers. This allowed the Urban League to provide clothing for the less fortunate to use for job interviews, etc. Overall, a win for all involved!