Targeted Marketing: Hot Chocolate For Your Sales

Targeted Marketing: Hot Chocolate For Your Sales

by Derek Weber

In these cold wintery days, there’s nothing better than coming inside, drinking a nice warm cup of hot chocolate, and sitting next to a fire to warm up.  Well, you know what, your cold calls deserve that same treatment.  Only instead of giving your cold calls hot chocolate, provide them with some targeted marketing.

Targeted marketing is the absolute most effective and efficient way to market your company.  Think about it for a second…when you “advertise” in main stream media, you pay for thousands upon thousands of impressions and get great exposure, but how many of those are truly legitimate prospects for you?  Does it make sense to pay for impressions on people who have little to no interest in your product/service and will probably never make a purchase?  We certainly don’t think so.

The beautiful thing about targeted marketing is that it ensures the right message is given to the right people, in the right way, at the right time.  When you have an effective targeted marketing campaign, everything else falls in to place.  Your pipeline will be constantly full because you are getting in front of the most likely people to purchase your product/service on a consistent basis.  You will have more people contacting you about your product/service, which leads to a much higher sales conversion.  On top of that, making your company familiar to prospects by sending them a “cup of hot chocolate” makes those cold calls now become much warmer calls, because they will already know who you are, what you do, and if it is relevant to them.  This will greatly increase the effectiveness of your prospecting calls.

The key to an effective targeted marketing campaign is developing the proper strategy, and this is where our staff truly shines.

  1. We take the time to figure out who exactly are the people who are most likely to purchase your product; your “Ideal Client”.
  2. What message will be most effective to pique your prospect’s interest?
  3. What vehicle would be most effective to deliver your message in?
  4. What incentive will best motivate them to act?
  5. How can we measure your return on investment?

Here at goBRANDgo! we have a systemized process of getting the answers to all of those questions and many, many more.  This system ensures we will provide you with the most cost-effective targeted marketing campaign possible.  Our Client Consultants will walk you through our process step by step to find the best customized solution to accomplish your marketing goals.

How would your business change if you had a large group of your ideal clients calling you to inquire about your product every month or if every prospect you called on, already knew who you are and what you do?  Well, that is what we do for you.  If you would like to speak with one of our Client Consultants to see how well our system will work for you, please call or email us today.

Read our series on prosecting:

Prospecting Overview

  1. Tips to make your cold calls more effective
  2. 4 ways to make networking easier
  3. 5 great places to find referrals
  4. Targeted Marketing: Hot chocolate for your sales
Derek Weber
Enjoying our insights? Enter your email below to subscribe to our monthly newsletter.