The Preview Should Never Be Better Than The Movie

The Preview Should Never Be Better Than The Movie

Have there been times when you have seen a preview of a movie, got excited, went to see it and came away disappointed? I know I have. In fact, it just happened to me recently with the movie Inception. Awesome preview, good cast, interesting story line-for me a dud. To each their own, right? The preview should never be better than the movie.

In a business setting, the first meeting you have with a prospect or vendor is like a preview. Afterward,  you should be excited and look forward to the follow up meeting (movie). The first meeting (preview) is really 100% educational. Both parties are exploring. You hear about capabilities, products, features, benefits and client lists. You talk about company culture, goals, budget, needs and target markets. In essence, you are introducing the cast and explaining the story line. The follow up meeting (movie) needs to be worth the price of admission – your time and consideration. As the movie begins, you start to understand the cast members better: their personalities, presence, the way they communicate and traits that you can identify with. Are you understanding the message, is it easy to follow? To understand the plot, you must pay close and attention and listen intently at the beginning. If you don’t, you could miss a key part of the story. You want to avoid anything getting lost in translation. It also will naturally determine your level of interest. If you like what you see and hear you will remain engaged and focused.  Emotionally your feelings and emotions will rise and ebb and flow as the story unfolds.

By the middle of the movie, you will start to compartmentalize things: characters you like/dislike, music,  language/dialogue, cinematography—>value proposition, approach, methodology, process and business style.  Decision time: You’re fully engaged or not.  You are either going to buy from the vendor or hire the firm or not.  You have seen enough, heard enough and made your list of pros and cons.  As the movie draws to an end, your either ready for it to end or not.  The movie ends.  You take a moment, let it digest and sink in. You then turn to your movie companion and ask “what’d you think”?.  Hopefully, they will say “I really liked it” —>”lets discuss terms and the contact.”

A few of my favorite movies: (Would like to hear yours)

Shawshank Redemption

Godfather

Butch Cassidy and The Sundance Kid

Saving Private Ryan

It’s a Wonderful Life

Caddyshack

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