Type: Project Highlight

Our Work

Lawline

Heavy leather-bound books and Ionic columns may at one time have represented what it means to be a successful attorney, but today’s law professionals have evolved along with the modern world. Lawline is an online continuing legal education (CLE) provider with a robust library of content that helps attorneys stay ahead of the curve and practice at the top of their specializations. We worked with Lawline to create a new logo that conveys the passion for learning that connects its team and the customers they serve, using a flame-inspired shape that we then extrapolated to serve as a recognizable visual motif for the brand.

Objective

To update the company image and bring it in alignment with its focus on digital CLE that attorneys can access on their terms, any time, from anywhere

Our Work

Mitchell Humphrey Software

Mitchell Humphrey Software provides municipal and state goverments with technology solutions that make it easier for agencies to serve residents and ensure community operations run like clockwork. Throughout its 40+ year history, Mitchell Humphrey Software has continued to innovate to meet the needs of its customers and the constituents they serve—and as they position the organization for future growth, it was clear that the company’s web presence needed to evolve to reflect the modern technology used in its products. We worked with their team to re-skin their website with a new look that honors the legacy of the company’s longstanding brand while bringing its image into today and tomorrow.

Objective

To refresh the Mitchell Humphrey brand image, reflecting the advanced technology behind its solutions and positioning the company to compete in the future

Our Work

Cope Material Selector Tool

We took hundreds of plastic materials and organized them according to specifications in an electronic database for this plastics fabricator and distributor, which allowed us to build an online material selection tool that gives website visitors the ability to select the range of products that fits the criteria of their project. This tool not only provided convenience for customers, but also generated lead flow for the sales team and automated many of the questions they would normally have to ask over the phone. The material selection tool saves time, drives sales, and provides a valuable resource for the company and its customers.

Our Work

HOLT Electrical Supplies

The passion and energy of this full-line electrical distributor is unmatched anywhere in their area. We infused the brand identity with the same swagger, confidence, and dedication to customers success that has kept HOLT thriving since 1960.

Objective

To create a bold brand that reflected the fierce dedication HOLT shows to their customers and the community they serve

Shedding Light on HOLT’s Competitive Advantage

Our goal was to capture and communicate the energy that HOLT’s team and customers knew and turn it into a results-generating asset. we began by constructing the strategic building blicks of HOLT’s brand platform-conducting research on their competitors, interviewing customers, and learning their business inside and out. While the fuller picture was coming together , we dover right into tactical deliverables like press releases and promotional communications.

Our goal was to capture and communicate the energy that HOLT’s team and customers knew and turn it into a results-generating asset.

Our Work

Sodick

Sodick is known for pioneering new innovation in EDM technology, with features that make their machines the most accurate on the market. We brought the brand’s vision of creating the future to life with cinematic photography and a bold yet minimal voice.

Objective

To refresh the Sodick brand image to reflect the innovation and ingenuity within, which drives technological advancement in the EDM machining industry

Our Work

Paulo Brand Identity

Paulo leads the commercial thermal processing industry with its datagineering approach — a term we coined that communicates blending the best people, systems, and equipment to produce the most accurate, repeatable results in heat treatment, brazing, and metal finishing. To convey Paulo’s precision and engineering prowess, we created custom schematic illustrations as a visual element along with custom iconography. We modernized the visual system by replacing the brand’s previous beige with white and introducing blue as a strategic tertiary color while keeping the red that has been a part of the brand’s legacy since 1943.

Objective

To communicate how Paulo’s superiority in repeatability and results solves problems for advanced manufacturers in the world’s most highly regulated industries

Our Work

Shapiro Metals

Evolving from a scrap metal recycling company to a total sustainability solutions partner is quite a journey. We partnered with Shapiro to help them elevate the brand and communicate the transparency and partnership that is the heartbeat of the organization. Using bold visual motifs and customer-centric, forward looking language, we helped to differentiate the divisions of Shapiro to serve unique markets and better communicate each one’s value proposition in digital and traditional marketing efforts.

Objective

To set the stage for the company’s transition from scrap metal recycler to sustainability leader

Our Work

National Shunt

NSSL has been leading the yard management industry since its founding by a family of former shunt drivers in the late 1980s. The company’s “roll up your sleeves” culture fueled its growth from local shunting provider to international logistics leader. We worked with the NSSL team to update the company’s branding and website to reflect its dedication to people, technology, and results. The company’s new tagline, Every Move Counts, has inspired NSSL team members at all levels to amplify their impact and provide service that’s unrivaled in their industry.

Objective

To reveal the dedication that NSSL has to driving results for its customers through operational excellence in yard management while showcasing its dedication to its people