What is a Thought Leader?

What is a Thought Leader?

“Over time, true thought leadership positions us as experts in our field and creates the opportunity for some of our thinking to trigger in the client the idea that perhaps his performance in a certain area could be improved.  The role of our thought leadership is to educate, not to persuade.

– Blair Enns, ‘The Win Without Pitching Manifesto’

I stumbled upon this quote the other day and it immediately peaked my interest and got me thinking about what exactly is thought leadership, and how could it benefit a business?

Thought leaders establish relationships, while delivering value to their clients.  They go above and beyond selling a product or service, and strive to position themselves as experts in their field, and ultimately differentiate themselves from the competition.  All thought leaders have the following characteristics in common: expertise in their field; a willingness to share knowledge and engage others; the ability to see the big picture; motivation to see things in a new light; and a passion for what they do.  Most importantly, they expect nothing in return when sharing information or insights with others.  Great thought leaders never have to “pitch” or “sell”, because they are seen as trusted advisors and partners, not just a vendor.  The more I thought about it, the more I realized that thought leadership is at the very core of goBRANDgo!  Each and every day Derek and Brandon set out to empower businesses by educating and informing future prospects and current clients.  We not only determine what you want to achieve, we educate you on how to go about executing it.  Whether it is the WordPress training sessions, or the thought-provoking core messaging exercise, every step of goBRANDgo’s process is centered around education.  This approach to thought leadership is unlike any we have come across, and throughout this process what we at goBRANDgo! have learned as thought leaders, is that the more information we give, the more business comes our way.  So I urge you to ask yourself, “ what steps are you taking to position your company as a thought leader?”

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