What You've Always Done May Just Not Be Good Enough Anymore
Spring is now officially upon us, and isn’t it wonderful? With the grass starting to grow and the first flowers popping their heads up after a long winter nap, spring brings a renewed sense of hope and life. Hopefully, the economy will continue waking up from its long slumber as well. Here’s the deal though, any time economic times get bad and people get burned, there’s always going to be a shift in the way things are done. The economy is driven by consumers and consumers are people…people are emotional beings, so when they get hurt, they remember what that feels like. As consumers start feeling comfortable enough to start spending again, there’s going to be one thing that you will notice, it is very possible that what you have done in the past will no longer be enough to attract new clients and keep your old ones happy.
People now expect personalized services with personalized results. It is no longer sufficient to offer blanket products and services and hope it will be close enough to what they are looking for. Consumers want what they want and when they want it. In order to survive this “new economy” you must find a way to custom tailor your product/services to your clients. For us, that meant taking a step back from just providing products for our clients to working with them to help develop their marketing strategy, goals, and expectations. By using this targeted marketing approach, we are able to tailor every order to best suit the needs and goals of our clients. If you make your client successful, they will keep coming back for more. If you aren’t adding any extra value, they will always be on the look out for someone who does.
- What are you doing to ensure the success of your customers?
- What more can you do?
The expectations of consumers has risen to a level never seen before. With the mainstream use of Web 2.0, the word of mouth experience has gone digital with ratings and comments and the conversation can be had between anyone anywhere. This gives the consumer a great deal of power because now they have an avenue to express their delight or displeasure with your business and it will actually carry a lot of weight. This means, you must treat every customer with even more respect and dignity and give them more than just a transaction, you have to give them a great experience with your company.
- What are you doing to ensure your clients have a “5-Star Experience” with you and your company?
- What more can you do?
These are the questions that will make sure you don’t keep doing things just because that’s the way they’ve always been done, because that might just not be good enough anymore. Take a second to think through the way you do business and try to find ways to provide a more personal, tailored experience for your client, it will be worth it, I promise.