Why Traditional Sales & Marketing Is Dead

Why Traditional Sales & Marketing Is Dead

written by Derek Weber

Whether you like it or not, the way business is being done is changing, and changing what seems to be every second.  What is the root cause of these changes?  In one word, information.  In the past, consumers were dependent upon businesses to tell them what was good, what was in style, and where they should shop.  This created a large dependence on mainstream marketing and an aggressive sales team to first let you know that you need a product and secondly, that you should buy it from them.  That doesn’t fly any more.

What’s the first thing you do know when you hear about a new product or service…you Google it.  Then if you are like me, before even looking at their website, you check user ratings and comments made from people who have previously used the product/service.  In this Web 2.0 world, most sales are won or lost before your sales team even has the chance to talk with your customer.

So, what does all of this mean to you?  It means that it is no longer good enough to just have a great product/service or a great TV or Radio spot and expect customers to start throwing money at you.  You have got to find a way to engage you current customer base.  You’ve got to make them feel as if they are part of your team.  That is easy to say, but how is it done?  The biggest and most important aspect is to make your clients feel like they are important and that you truly value their business.  No longer can you expect your clients to come back if you don’t keep the lines of communication open keeping your business at the top of their mind.

We are putting the finishing touches on a turn key drip marketing program that will not only keep you fresh in the minds of your current clients, but also encourage them to pass referrals your way.  This is an especially effective strategy for businesses with long sales cycles and big databases (mortgage professionals, financial advisors, lawyers, tech companies, manufacturers, etc) but works well with any business that would benefit from repeat clients.  If you would like to get a sneak peek at this revenue producing program, email me today and I’ll give you a quick overview of how it can increase your sales without you having to spend any extra time out there prospecting.

Derek Weber
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