Facebook Gives Away $10M in Free Ads to Small Businesses
Facebook is offering up to $10 million in free advertising to small businesses in the middle of slight changes to how the social networking site allows brands and consumers to interact on its Pages.
The social networking site will give at least $50 to up to 200,000 small business in a partnership with the U.S. Chamber of Commerce and the National Federation of Independent Business.
This signals a push by Facebook to steer small businesses towards using social as their main advertising category. It also indicates that Facebook is ready to use changes to how Facebook operates to bulk up advertising inventory and its revenue streams.
Facebook already makes an estimated $4.05 billion in global advertising revenue.
Facebook will start the advertising push with a roadshow and a series of webinars that teach small business owners how to use the site and social media. Facebook has set up a page for more information.